comparing the Samsung Galaxy phones to Apple iPhones: Google Trends can also help you visualize how your products and services are trending compared to your competitors. You’re then bringing them to your website, which helps you increase the effectiveness of your remarketing ads. By creating content around trends, you can reach people who may be interested in your products or services. You may even combine your SEO and PPC efforts. You can apply this data to your advertising strategies to maximize the effectiveness of your campaigns. Again, you may want to play with the filters for different regions, platforms, and time frames to check for variances.įor example, you may find that trends in Canada are different from the US, or that there are differences in search behavior on the web (desktop, mobile, etc.) than on YouTube. If you participate in PPC advertising, then you can also benefit from using Google Trends for your paid marketing activities.
GOOGLE COMPARE POPULARITY SEARCH TERMS UPDATE
If you have existing content on your site that’s performing well, you could update it around this seasonality to reach people who are looking for swimsuits during the time they’re most likely to be looking for them.
For example, the term “swimsuits” is more popular in the summer months than the winter months as proven by the data: One of the benefits of using Google Trends for marketing is the ability to track seasonality for search queries. This helps you expand your optimization efforts to reach your audience with topics they’re interested in right now, which in turn helps you increase traffic to your site. You may find additional opportunities here for content development, including keywords you may not have thought of before. Here’s what it looks like in our search for “online learning”:Īs you can see, it displays search queries related to our original search that is on the rise. Google Trends has another feature called Keywords Rising, which you can find in the lower right of the results it returns for your search term. However, if you were to see a downward trend for this keyword, then you may want to push marketing dollars toward another keyword that’s more popular. If you were targeting the keyword “online learning” for SEO purposes, then you would look at the trending data and consider focusing on content for this trend. But with Google Trends, you are viewing the relative popularity of a search term (as shown above, “online learning” has been more popular recently). When you perform keyword research with tools like Keyword Planner, you receive absolute search volume data (for example, let’s say “online learning” has 10K searches every month). In terms of Search Engine Optimization, this can help you: With the data available in Google Trends, you can easily extract insights about where, when, how, and for how long people are searching for terms related to your product, service, or business. Whether you’re working in SEO, PPC, social media or other channels, you can certainly leverage Google Trends data for your business goals. Now that you understand how Google Trends works, you may be able to see how it can be applied to marketing strategies. schools moved to virtual learning during that time, it makes sense there would be a surge in inquiries and less as it moved toward summertime. You can see at the end of February 2020, there was a spike in searches for online learning, and it has gradually decreased over the following few months. It shows how searches trend over time, so you can analyze changes in search behaviors across specific time frames, platforms, and regions.įor example, here is the data for the term “ online learning” in the U.S.
Google Trends is an online tool offering a visual comparison of relative traffic levels for specific search queries. Let’s have a look at how you can use Google Trends for marketing your products or services-more effectively and efficiently. It’s called Google Trends, and it can help you supercharge your marketing efforts. You’re in luck because there is a handy tool to help you discover these answers. Do you wish you could understand how people are searching for products or services in your industry? Are you wondering when or where they are most interested in searching for them?
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